Our Founding Team

Bounded together by the Idea and our passion for Health, we are from totally contrasting spheres, bringing unique experience and insight into each aspect of the business

Antony Anand

IIM-A PGP-2013

4 years of experience in Ecommerce.

Scaled categories 10X at Snapdeal & Myntra.

Specialized in Ecommerce.

Interest Areas - Macro-Economics, Neuroscience, MBTI.

Passionate about building Bharat.


8 years of Software Development Experience.

4 years at Huawei, 4 years at Informatica, Bangalore.

Specialised in Java, Zoho Creator, Zoho CRM.

Passionate about Product Management.

Learning Android App Development, Application Lifecycle Management.

Our Vision and Mission

Our Vision

Our vision is to grow and lead the Fitness Industry at a global scale by Improving Efficiency, Knowledge, Convenience, Safety, Enjoyment & Goal-Achievement of Home-based Fitness Activities through Technology-infusion, Design Intelligence and a Transparent Culture of Productivity & Growth.

Our Mission

The immediate destination on our Roadmap is the establishment of our brands on all channels and product categories of the Fitness Equipment's & Accessories Industry. In Parallel we will develop competitive and technologically advanced manufacturing of Smart Fitness Equipment's in India, which can scale using the established market presence.